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BEUC Takes On Beverage Giants: Exposing Deceptive Recyclability Claims and Demanding EU Action Against Greenwashing

ESGBEUC Takes On Beverage Giants: Exposing Deceptive Recyclability Claims and Demanding EU Action Against Greenwashing

BEUC and member organizations from 13 countries have reported misleading claims by major drinking water bottle traders like Coca-Cola, Danone, and Nestlé Waters/Nestlé to EU authorities. The claims about product recyclability don’t comply with EU rules on unfair commercial practices. The average European drinks 118 liters of bottled water yearly, with 97% in plastic containers, contributing to plastic pollution on European beaches. Recyclability claims, such as “100% recyclable” and “100% recycled,” are deemed vague, inaccurate, or insufficiently substantiated. BEUC has filed a complaint, urging the European Commission to investigate and stop deceptive claims, emphasizing the need for swift action against greenwashing in the market.

By FCCT Editorial Team

Disclaimer: The views expressed in this article are independent views solely of the author(s) expressed in their private capacity.

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