Google has partnered with Drawdown Labs, a program of Project Drawdown, to release an open-source sustainability marketing playbook designed to encourage sustainability initiatives across the industry. The playbook emphasizes the responsibility of businesses to reduce their carbon emissions contribution and recognizes the power of marketers to influence culture and behavior. It includes strategies for creative portrayals of sustainable lifestyle choices and reducing carbon emissions in marketing operations, such as limiting travel for on-location shoots. Google aims to collaborate with industry bodies to establish global standards for carbon calculation in advertising and encourages the industry to adopt sustainable practices by sharing their approach and knowledge.