The Financial Conduct Authority (FCA) in Britain is launching a cinema advertising campaign tied to the latest Hollywood blockbuster titled “Dumb Money.” This campaign aims to raise awareness about the risks associated with hype and high-risk investments.
“Dumb Money” tells the story of the “David vs. Goliath” battle that resulted in massive speculative investments in the video game retailer GameStop in early 2021.
The FCA’s advert will be shown during the “Gold Spot,” directly before the main feature film in cinemas. It will use sensory techniques to capture viewers’ attention, presenting an apparent “once-in-a-lifetime investment opportunity.” The campaign will also include digital screens in cinema foyers and display banners to promote more informed investment decisions as part of the FCA’s InvestSmart campaign.
The FCA’s advert linked to “Dumb Money” is designed to help consumers understand the impact of hype on investment decisions and encourage them to conduct thorough research if they encounter investment opportunities online. The ad leverages sensory deprivation in the cinema, with dimmed lights and a blank screen, along with an engaging voiceover. It initially presents a “once-in-a-lifetime opportunity” before revealing that it’s based on an anonymous tipster typing in an online forum. The advert concludes with the FCA’s call to action: “Don’t Get Played.”
In addition to the main cinema advert, the FCA is using digital screens in cinema foyers and geo-targeted display ads tailored to individuals who have visited cinemas. These ads are strategically placed in online locations where the target audience researches investments, allowing the FCA to connect with potential investors both before and after they watch the film.
The InvestSmart campaign by the FCA encourages consumers to make more informed investment decisions that align with their financial circumstances and risk tolerance.
By FCCT Editorial Team freeslots dinogame telegram营销
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