Twilio Inc. is enhancing customer engagement through the integration of artificial intelligence. The company, headquartered in San Francisco, is introducing its new software called CustomerAI into its customer engagement tools, aiming to enhance user satisfaction.
Twilio’s CustomerAI capabilities are designed to broaden companies’ understanding of customer data and facilitate its utilization through cutting-edge software. This empowers businesses to establish data-driven personalized interactions at every interaction point.
Twilio has introduced CustomerAI Predictions and Voice Intelligence as well, aiming to provide a deeper understanding of customers through Predictive AI and Insights. This allows marketers to create highly targeted audiences, initiate customer journeys, and personalize multichannel experiences based on a customer’s lifetime value (LTV).
Twilio asserts that Box Inc. is already utilizing Predictions to optimize marketing campaigns and unlock additional revenue streams due to the sophistication of the platform.
By FCCT Editorial Team
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